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George Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photoGeorge Hotel, BW Signature Collection Norwich Exterior photo

GEORGE HOTEL, BW SIGNATURE COLLECTION, Norwich

•
8.7|Great
Check rooms and rates
From$90 /nightOnly on Our Website-10%
Check-in
09Nov
Check-out
10Nov
Guests
2 Guests
Key details

About the Hotel

Arlington Lane, Norwich, NR2 2DA
-
10-minute walk from the city centre
Great
8.7
9.1
/10
5.0
4.5
/5

George Hotel, BW Signature Collection: Premier Location Near Norwich City Centre

Location

The George Hotel is conveniently located just 12 minutes on foot from Norwich City Centre, allowing easy access to major attractions such as Norwich Castle and the Cathedral. Guests can enjoy ample free parking on-site, making exploration of both the city and surrounding areas straightforward. Norwich International Airport is approximately a 20-minute drive, providing additional travel convenience.

Dining

The hotel features the award-winning No. 10 Arlington Coffee Lounge, Bar and Bistro, where modern European cuisine satisfies a range of tastes. Breakfast, light lunches, and a la carte dinner options are available to cater to diverse dining preferences. The Lounge Bar serves morning coffee, bar meals, and a broad selection of beverages.

Rooms

The individual rooms at The George Hotel include private bathrooms and are equipped with essential amenities such as a TV and radio. Each room is designed for comfort and functionality, allowing guests to enjoy a pleasant stay. Tea and coffee making facilities are provided in every room to enhance guest convenience.

Business Amenities

The hotel has dedicated spaces suitable for business use, accommodating a range of events. With work desks available in every room, guests can easily conduct meetings or complete tasks. The close proximity to Norwich city centre also provides access to additional business services beyond the hotel.

Accessibility

The George Hotel aims to accommodate a variety of guest needs with ample free parking and convenient access to Norwich's attractions and transport options. The hotel's layout ensures that guests can navigate the premises comfortably. Its strategic location enables visiting popular sites without extensive travel.

Highlights

Location: 12 minutes walk from Norwich City centre

Dining: award-winning restaurant offering modern European cuisine

Rooms: private bathroom with work desk available

Business: dedicated spaces suitable for business

Select your room type

The hotel provides a selection of rooms—doubles, family rooms, and suites—with perks like free cancellation, breakfast options, and great value deals
  • Standard Single Room
    2 persons
    240 sq. feet
    1 Single bed
  • Superior Single Room
    2 persons
    240 sq. feet
    1 Single bed
  • Standard Double Room Non-Smoking
    2 persons
    305 sq. feet
    1 Double bed
Show all rooms

Room rates & availability calendar

See the best prices and book your dates today!

Amenities & services

Real traveler stories and honest reviews—no glossy ads, just authentic feedback to guide your booking
Facilities: Great
8.7/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Free parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Smoke detectors
  • Fire extinguishers
  • Key access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Children's buffet
  • Board games

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Room features

  • Air conditioning
  • Heating
  • Sitting area
  • Terrace
  • Garden furniture
  • Tea and coffee facilities

Media

  • Direct dial telephone
  • AM/FM alarm clock
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Dining Onsite

Indulge in a delightful array of dining experiences at George Hotel's onsite restaurants. From classic British breakfasts to modern Mediterranean lunches, each venue is designed to cater to various palates while providing a warm and inviting atmosphere that complements every meal.
George Hotel, BW Signature Collection Norwich Restaurant photo
George Hotel, BW Signature Collection Norwich Restaurant photo

10 Arlington Bistro

British and Mediterranean with a focus on international flavors
Ambiance
A cozy and relaxed setting perfect for casual meetings or intimate dinners, blending modern elegance with a welcoming atmosphere.
Key Offerings
Dine from a versatile bistro menu or explore the ever-changing specials board. Enjoy thoughtfully prepared dishes that cater to various dietary preferences, including vegetarian, gluten-free, and dairy-free options.
Reservation
No
Cooked-to-order breakfasts from 7 AM to 9:30 AM on weekdays, with lunch and dinner available throughout the day.

10 Arlington Coffee Lounge, Bar and Bistro

Modern European with a twist on traditional favorites
Ambiance
A vibrant space that invites guests to unwind, whether for a morning coffee, casual brunch, or after-work drinks. The atmosphere is lively yet comfortable.
Key Offerings
This venue boasts a range of options from traditional English breakfasts to light lunches and a la carte dinner options, ensuring there's something to satisfy every craving.
Reservation
No
Open for breakfast, lunch, and dinner; specific hours may vary.

George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, NR2 2DA
Map view
Nearby
Church
Church Of The Holy Trinity
600 ft
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Littlehaven Coffee Co
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The Pod
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Norfolk & Norwich University Hospital
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Explore Norwich
Explore Norwich
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Norwich Castle
Norwich Castle
5-minute drive
Medieval castle housing museums and gardens. Great for history enthusiasts and family visits.
Norwich Cathedral
Norwich Cathedral
10-minute drive
Impressive Norman architecture with stunning grounds. Regular guided tours available.
Eaton Park
Eaton Park
25-minute walk
A beautiful park with lakes, gardens, and playgrounds. Perfect for picnics and outdoor fun.
The Forum
The Forum
20-minute walk
Modern venue for exhibitions and events, hosting various cultural activities throughout the year.
Wensum Local Nature Reserve
35-minute walk
A tranquil area for walking and wildlife spotting. Perfect for nature lovers seeking relaxation.
AlleyCats Bowling
10-minute drive
A fun bowling experience with an arcade. Ideal for families and groups looking to unwind.
Hong Kong Chinese Takeaway
Hong Kong Chinese Takeaway
8-minute walk
Casual eatery serving authentic Chinese dishes. Known for quick service and delicious meals.
Unthank Kitchen
Unthank Kitchen
10-minute walk
Cozy café focusing on fresh, local ingredients. Great for breakfast and brunch lovers.
Norwich Arts Centre
Norwich Arts Centre
25-minute walk
Vibrant venue for live music and arts events. Hosts local bands and creative performances.
Strangers' Hall Museum
Strangers' Hall Museum
25-minute walk
Interactive museum showcasing local history. Engaging for families and history buffs alike.
Getting around town
  • City Centre
    Norwich 21 min  ·  1.1 mi
  • Airports
    Norwich International (NWI) 19 min  ·  7.5 mi
    Cambridge (CBG) 143 min  ·  58.9 mi
  • Train
    Norwich Train Station Building 24 min  ·  1.2 mi
  • Bus
    Bus stop 3 min  ·  700 ft
Looking for early-bird discounts?
Get special discounted rates today!
Check Rates
Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
You can start your day with a full breakfast, which costs GBP 15.95 per person.
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are allowed on request.
Number of rooms:
43

Reviews and Ratings

What past guests shared about their stay
Review score
Based on 4 verified reviews
7.9 /10
Very good
100%
Recommend
Cleanliness
9.0/10
Comfort
9.0/10
Facilities
8.7/10
Free Wi-Fi
8.9/10
Location
9.0/10
Staff
9.4/10
Value for money
8.5/10
Guest reviews
based on 4 reviews
7.9/10
based on 1875 reviews
8.7/10
Emily from Canada
Single
Standard Double Room
3 nights in November 2025
|
Reviewed: December 18, 2025
9.5/10

lovely experience, convenient location

friendly staff clean room
the staff were amazingly friendly and helpful . i found the location nice, a little outside the city. the cottage room was super clean and cozy, though i could hear guests next door.
the soundproofing was poor in my room. loud music from a function room disturbed my sleep on both nights. banging noises continued as the room was set up for the next day.
Facilities
9/10
The hotel had a parking area, though it could get full sometimes. The reception area was cute. there was also a bistro, with a comfortable space for relaxation and dining.
Dining
10/10
the restaurant had a lovely dining room and bar area. the breakfast offered many choices and was excellent. the restaurant provided top quality food at reasonable prices, a bonus.
0 Helpful
|
Jayden from Australia
Standard Twin Room
3 nights in August 2026
|
Reviewed: August 26, 2025
6/10
luke warm shower dated furniture
the shower only had one setting, luke WARM. rooms furniture felt dated and there was a large crack around the base of the toilet. i expect better for the price i PAID.
0 Helpful
Georgia from Georgia
Business traveller
Standard Single Room
3 nights in June 2026
|
Reviewed: August 24, 2025
9/10

lovely stay!

attentive staff cute decoration great price
the staff was very attentive. the restaurant had a cute decoration. i took a single room and the price was great (i reminded me of i got a bargain!).
0 Helpful
Isaac from United Kingdom
Standard Twin Room
3 nights in June 2026
|
Reviewed: August 21, 2025
7/10
breakfast buffet free car park air conditioning units firm pillows
The breakfast buffet included a wide assortment of options. I found the free car park very convenient, near reception.
My room faced some air conditioning units, causing noise at night. The pillows provided were too firm for my liking.
0 Helpful

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